Do Not Sell My Personal Information

"Do Not Sell My Personal Information" is a phrase most commonly associated with privacy laws, particularly the California Consumer Privacy Act (CCPA). It gives individuals the right to direct businesses not to sell their personal data to third parties. Under the CCPA, businesses that collect consumer data are required to provide a clear and easily accessible link or mechanism—often labeled “Do Not Sell My Personal Information”—on their website or app. This gives users control over how their personal data is shared, especially for purposes like targeted advertising or data brokerage.

The law defines "sale" broadly, meaning even sharing data for some forms of benefit could be considered selling. Companies must also update their privacy policies to explain how they handle such requests and cannot discriminate against users for exercising this right. This regulation is part of a larger global trend toward increased data privacy regulation, giving users more transparency and control over their digital footprint.